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To create the best-tasting, healthiest bar on the planet

To create the best-tasting, healthiest bar on the planet

| Justin Kershaw
I did my own research and experimentation, also learning that micro nutrient deficiencies are depleting our bodies the optimal hormonal response. Also, I liked the taste of RXbar, but I didn’t love it! RXbar was simply the only option. I knew that we could do better.
Why We Smoke Menthol Cigarettes

Why We Smoke Menthol Cigarettes

| Justin Kershaw
African-American communities smoke menthol cigarettes because they were told to through media manipulation. There was a mass push in the 80s by the clever marketing firms of tobacco companies to make smoking menthols look cool.
Reducing risk and improving comorbidities through nutrition

Reducing risk and improving comorbidities through nutrition

| Justin Kershaw
I believe that obesity, type two diabetes and hypertension can be elevated if we focus our nutrition NOT on being skinny or avoiding certain macronutrients but by eating for our hormonal heath. I think it’s a matter of having a fuller life and sometimes a matter of life and death. 
Self Castration is real.

Self Castration is real.

| Justin Kershaw
Because of the way we live and eat: sitting at a computer all day, drinking heavily and eating testosterone lowering foods, the stress that modern culture brings, this is causing us to castrate ourselves. 

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