They think you’re stupid, they need an intellectual challenge.
In 1969 John Adair introduced a 9 dot puzzle where the goal of the puzzle is to connect the dots by drawing four straight, continuous lines that pass through each of the 9 dots, while never lifting the pencil from the paper. The goal is only accomplished by drawing the lines outside the confines of the square area defined by the nine dots themselves, thus comes the phrase “Think Outside The Box”.
It’s clear that the nutrition bar industry is still stuck in the old, boxed in way of thinking. Just look at the shapes of our competitor’s bars.
The reason nutrition bars are in a square or rectangular shape is because all nutrition bars are pushed through a machine called an extruder that requires the ingredients to be a certain macro nutrient ratio, thus limiting what ingredients bars can be made of.
The Sow Bar is in a circle shape not only because we have a unique, proprietary way of making our bars, but we created this company to challenge the status quo and the low level thinking of Big Food Companies. Moving forward I believe that we will all be healthier if we think out side of the box, or “outside of the bar” that is represented by what huge food companies are offering to the population.